Our Brands
From the iconic Juicy Couture – to the contemporary knitwear of 525 America – NYC Alliance’s roster of apparel brands are inclusive and engage the hearts and minds of the American consumer at every level from the Contemporary Market to Mass and Discount Customer.
JUICY COUTURE
The Originator of Comfortable Chic Clothing
An iconic, global sensation celebrating 25 years as the premiere athleisure brand. Reinventing more than its signature velour tracksuit, this heritage brand is keeping it thoroughly modern.
525
It’s All About the Sweater
For over three decades, since its 1983 debut, 525 America has been quietly filling a niche in the market by pushing the definition of modern knitwear. A go-to brand for celebrities and industry stylists alike. Always Cool. Always Covetable.
FRYE
The Original. The Authentic. The Only.
In March 1863, John A. Frye opened the doors of a small shop on Elm Street in Marlboro, Massachusetts. We’ve been outfitting legends ever since. Our history continues with every stitch of our new collections.
SOLANA HILLS
We Rock the Top
The first community-driven Web 3.0 fashion brand, Solana Hills leverages the dynamic art of this iconic NFT collection for an ever-evolving range of unisex streetwear. With something for everyone, Solana Hills creates sustainable value for both holders of digital art and retail consumers. #IYKYK #DYOR
TRETORN
Trends, Tales & Traditions for 130 Years
Known for Swedish design and innovation, Tretorn is about celebrating both style and practicality. Designed around our 24/7 life, the collection of laid-back apparel reflects our new way of living.
NYC Alliance Brands and Labels
NYC Alliance understands that brands matter. We have the ability to acquire, license, or even develop new apparel brands to meet the demands of our retail partners. Brands currently under management:
