CEO Lynn Siemers-Shea and Managing Director Bo Guo

CEO Lynn Siemers-Shea and Managing Director Bo Guo

Since 2010 we’ve been building the success of NYC Alliance with talent, innovation, and affiliate partnerships. We’ve been operating at a rapid pace focusing on our customer relationships and growing exponentially into a product centric apparel company.

We kicked off 2014 with exciting new strategies, which I would like to share with you today in our first blog post published on our new web site. We’ve committed ourselves from a company level to the development of a new integrated online digital presence encompassing business focused web development, integrating social media and a new and exciting corporate rebranding exercise. Our goal is to create a better connection with our customers and partners. This is an exciting time for us.

In the ever-changing world of fashion, knowledge of the latest trends is essential. Our in-house design teams are going to share with you;

  • What inspires us
  • Seasonal must have’s
  • What’s on the street
  • Fashion predictions and more

Follow what we see in the apparel industry as a company here on our blog and/or on our social media sites – Facebook, Instagram, Twitter or Pinterest. Our next article written by Andrea, is titled “I’m Inspired By…” A seasoned apparel industry veteran, she has a keen eye for influential fashion-forward and trend-right movements. She will share ideas like soft shorts, sophisticated mixing of stripes and ethnic prints in dark colors.

Karen’s blog, “Twist On Inspiration”, is a roadmap that follows her approach to fashion that sticks. She’ll explore trends like how to blend white textures, crop tops over long layers, emerging silhouettes and more.

Kathy’s blog, “I Must Have It” is a wish list that we can all relate to. Her ideas focus on seasonal staples like key dusters, mesh pullovers, and boyfriend jeans. A genuine gentle reminder of key items of must have staples every woman should have in her wardrobe.

Catherine’s blog, “City Streets” will explore fashion as seen on real people through her travels.  See what is being worn on the streets of New York, London, Barcelona, Paris, Tokyo, Shanghai and more!  Where will she be off too next?

We are excited about our launch in to the digital space and the on-line opportunities ahead. Your feedback and comments are encouraged so we can continue the conversation as we grow.


Lynn Siemers-Shea has been CEO of NYC Alliance since 2010. For the 5 years preceding her arrival at NYC Alliance, Ms. Siemers-Shea was President at such companies as Must Garments and Harve Bernard / First Options. Beginning in 1997 she was President and COO of Donkenny. While at Donkenny, Lynn was also on the board of directors for 5 years. Prior to her tenure at Donkenny, she was president of the Oakhill division of the company. Lynn is married and resides in NYC and FL.

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